Manon Arcand

Manon Arcand

Professeure
Photo de Manon Arcand
Téléphone : (514) 987-3000 poste 4112
Local : DS-2903
Langues : Français, Anglais
Liens d'intérêt
Informations générales

Cheminement académique

Ph.D. administration - HEC Montréal, Concentration Marketing (2010)
Thèse : « Three essays on sex differences in the web environment : An information processing perspective » sous la direction du Professeur Jacques Nantel

M.B.A. - Université du Québec à Montréal, Concentration Marketing (1989)

B.A.A.- Université du Québec à Montréal, Concentration Marketing (1987)

Enseignement
Réalisations
  • Subvention CRSH - Programme de Développement Savoir (2011-2013)
Distinctions
  • MITACS Accélération - 2016
  • Chaire RBC en Management des Services Financiers de l'UQAM - 2015
Services à la collectivité

Indice Kijiji de l'économie de seconde main 2015 -2017

Directions de thèses et mémoires

Mémoires
Rapports d'activités et projets d'intervention
  • Desrosiers, Gabriel (2016) How to Enhance Koenigsegg's Brand Image and Awareness by Leveraging its Facebook Community ? (Comment améliorer l'image et la notoriété de marque de Koenigsegg en utilisant sa communauté Facebook comme levier ?). (Rapport d'activités et projet d'intervention). Université du Québec à Montréal.
  • De Luca, Adriano (2012) Comment augmenter la satisfaction et la fidélité des consommateurs en ligne : le cas de Oöm Ethikwear. (Rapport d'activités et projet d'intervention). Université du Québec à Montréal.

Publications

Articles scientifiques
  • Ertz, M., Durif, F. et Arcand, M. (2019). A conceptual perspective on collaborative consumption. AMS Review, 9(1-2), 27–41. http://dx.doi.org/10.1007/s13162-018-0121-3.
  • Ertz, M., Durif, F. et Arcand, M. (2018). Business at the fingertips of consumers: a scale for measuring resale motivations in online settings. The International Review of Retail, Distribution and Consumer Research Journal,, 28(1), 92–114. http://dx.doi.org/10.1080/09593969.2017.1334692.
  • Rajaobelina, L., Brun, I., Promtep, S. et Arcand, M. (2018). Towards a better understanding of mobile banking: the impact of customer experience on trust and commitment. Journal of Financial Services Marketing, 23(3-4), 141–152. http://dx.doi.org/10.1057/s41264-018-0051-z.
  • Ertz, M., Durif, F. et Arcand, M. (2018). Towards multilife marketing: How goods multiple lives practices create value for consumers. Journal of Promotion Management, 24(6), 863–894. http://dx.doi.org/10.1080/10496491.2017.1408527.
  • Ertz, M., Durif, F. et Arcand, M. (2017). A tale of browsers and hunters: Exploration of diverging consumer profiles and their characteristics in the secondhand marketplace. International Journal of Business, 22(1), 68–84. Récupéré de https://search.proquest.com/docview/1878048467?accountid=14719.
  • Gallant, I. et Arcand, M. (2017). Consumer characteristics as drivers of online information searches. Journal of Research in Interactive Marketing, 11(1), 56–74. http://dx.doi.org/10.1108/JRIM-11-2014-0071.
  • Ertz, M., Durif, F. et Arcand, M. (2017). Life after death? Study of goods multiple lives practices. Journal of Consumer Marketing, 34(2), 108–118. http://dx.doi.org/10.1108/JCM-07-2015-1491.
  • Arcand, M., Prom Tep, S., Brun, I. et Rajaobelina, L. (2017). Mobile banking service quality and customer relationships. International Journal of Bank Marketing, 35(7), 1068–1089. http://dx.doi.org/10.1108/IJBM-10-2015-0150.
  • Marticotte, F. et Arcand, M. (2017). Schadenfreude, attitude and the purchase intentions of a counterfeit luxury brand. Journal of Business Research, 77, 175–183. http://dx.doi.org/10.1016/j.jbusres.2016.12.010.
  • Ertz, M., Durif, F. et Arcand, M. (2016). An analysis of the origins of collaborative consumption and its implications for marketing. Academy of Marketing Studies Journal. Récupéré de https://ssrn.com/abstract=2799862.
  • Ertz, M., Durif, F. et Arcand, M. (2016). Collaborative consumption or the rise of the two-sided consumer. The International Journal of Business & Management, 4(6), 195–209. Récupéré de https://ssrn.com/abstract=2799886.
  • Ertz, M., Durif, F. et Arcand, M. (2016). Collaborative consumption: Conceptual snapshot at a buzzword. Journal of Entrepreneurship Education, 19(2), 1–23. Récupéré de http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=119814838&lang=fr&site=ehost-live.
  • Marticotte, F., Arcand, M. et Baudry, D. (2016). The impact of brand evangelism on oppositional referrals towards a rival brand. The Journal of Product & Brand Management, 25(6), 538–549. http://dx.doi.org/10.1108/JPBM-06-2015-0920.
  • Toufaily, E., Arcand, M., Legault, J. et Ricard, L. (2016). The roles of website characteristics and social network communities in developing customer E-loyalty in the online travel industry. Journal of Tourism and Hospitality, 5(3), 222. http://dx.doi.org/10.4172/2167-0269.1000222.
  • Ertz, M., Durif, F. et Arcand, M. (2015). Online Product Disposition on the Rise – The Specific Case of Online Resale. Marketing Review St. Gallen, 32(5), 66–76. http://dx.doi.org/10.1007/s11621-015-0577-6.
  • Couture, A., Arcand, M., Sénécal, S. et Ouellet, J.-F. (2015). The influence of tourism innovativeness on online consumer behavior. Journal of Travel Research, 54(1), 66–79. http://dx.doi.org/10.1177/0047287513513159.
  • Beaudoin, M., Arcand, M. et Petiteau, L. (2014). Conjuguer les perceptions des créateurs et des consommateurs pour favoriser l’émergence de la personnalité d’une ville : le cas de l’industrie de la mode à Montréal. Gestion, 39(1), 48–58. Récupéré de https://search.proquest.com/docview/1520798784?accountid=14719.
  • Arcand, M. et Nantel, J. (2012). Uncovering the Nature of Information Processing of Men and Women Online : The Comparison of Two Models Using the Think-Aloud Method. Journal of Theoretical and Applied Electronic Commerce Research, 7(2), 106–120. http://dx.doi.org/10.4067/S0718-18762012000200010.
  • Arcand, M., Nantel, J. et Sénécal, S. (2011). The effect of sex and Internet usage on search effectiveness and efficiency. International Journal of Computer Information Systems and Industrial Management Applications, 3, 663–670.
  • Arcand, M. et Nantel, J. (2010). Quelles sont les variables qui influencent les perceptions d'utilisabilité et les intentions comportementales des hommes et des femmes sur un site Web ? Le cas des internautes canadiens-français. Management & Avenir, 32(2), 154–172. http://dx.doi.org/10.3917/mav.032.0154.
  • Arcand, M., Nantel, J., Arles-Dufour, M. et Vincent, A. (2007). The impact of reading a web site's privacy statement on perceived control over privacy and perceived trust. Online Information Review, 31(5), 661–681. http://dx.doi.org/10.1108/14684520710832342.
Actes de colloque
  • Arcand, M., PromTep, S. et Durif, F. (2019). Crowdfunding: the impact of consumer motivations on intentions to financially support projects related to innovation. Dans 26th Recent Advances in Retailing and Consumer Science Conference, Talinn, Estonie, Juillet.
  • Promtep, S., Arcand, M. et Cherkaoui, S. (2019). The impact of online service quality on e-engagement in the context of e-tutoring services. Dans 10th International Conference on Education, Training and Informatics: ICETI 2019, mars, Orlando, FL.
  • Promtep, S., Arcand, M. et Duhaime, V. (2019). The impact of product placement on branding in online video game streaming: an eye-tracking study. Dans 7th Annual International Colloquium on Branding, Athène, Grèce.
  • Arcand, M. et Ake, A. (2018). Adoption Drivers of Personal Mobile Health Management and Pharmacist Monitoring. Dans e-Health Conference, 27-30 Mai, Vancouver.
  • Duhaime, V.R., PromTep, S. et Arcand, M. (2018). Le placement de produit implicite dans les diffusions en direct ou streams de jeux vidéo et ses impacts sur la marque. Dans Forum Numérique, UQAM, Mars, Montréal.
  • Desrosiers, G., Arcand, M. et Graf, R. (2017). Enhancing Facebook’s engagement for hypercar players: a benchmarking approach. Dans 24th International Conference on Recent Advances in Retailing and Services Science, European Institute of Retailing and Service Studies (EIRASS), Vancouver, Canada, Juin.
  • Diotte, S.-K. et Arcand, M. (2017). Factors influencing consumers interest in a branded mobile app in the fashion retailing industry. Dans 4th International Conference on Recent Advances in Retailing and Services Science, European Institute of Retailing and Service Studies (EIRASS), Vancouver, Canada, Juin.
  • PromTep, S., Diotte, S-K. et Arcand, M. (2017). How can device characteristics impact the mobile banking experience? Dans International Business and Consumer Research Conference (IBCR), Marrakech, Maroc, Avril.
  • Graf, R., Lépine, G. et Arcand, M. (2017). How to make a difference in the banking sector ? The impact of your employees in a competitive environment. Dans 2017 International Academic Conference on Business (IACB), Clute Institute, New York, juillet.
  • PromTep, S., Arcand, M., Brun, I. et Rajaobelina, L. (2016). A comparison of mobile banking service quality assessment between smartphone and tablet users. Dans 7th International Conference on Applied Human Factors and Ergonomics (AHFE), Orlando, Florida, June.
  • PromTep, S., Arcand, M. et Diotte, S.-K. (2016). Comparaison de l’expérience bancaire mobile sur téléphone intelligent et tablette. Dans Colloque sur l’excellence en management des services financiers : une rencontre multidisciplinaire, Chaire RBC en Management des Services Financiers de l’ESG-UQAM et ACFAS, Montréal, mai.
  • Julien, F., Durif, F., Arcand, M. et PromTep, S. (2016). Les déterminants des comportements de sociofinancement: proposition d’un cadre conceptuel. Dans Colloque sur l’excellence en management des services financiers : une rencontre multidisciplinaire, Chaire RBC en Management des Services Financiers de l’ESG-UQAM et ACFAS, Montréal, mai.
  • Marticotte, F. et Arcand, M. (2016). Negative Attitude Toward a Brand: The Impact of Perceived Quality, Corporate Community Relations and Self-brand Connection. Dans 23th International Conference on Recent Advances in Retailing and Services Science, European Institute of Retailing and Service Studies (EIRASS), Edimbourgh, Écosse, juillet.
  • Arcand, M. et Pauzé, D. (2016). Winning over customers with mobile: a fashion industry case study. Dans 2016 Academy of Marketing Science (AMS) World Marketing Congress, Paris, France, juillet.
  • Marticotte, F.A., M. et Baudry, D. (2015). Brand loyalty, brand community identification and self-brand connection as antecedents to oppositional brand referrals. Dans 4th International Consumer Brand Relationships Conference, Porto, Portugal, mai.
  • Arcand, M., Pauzé, D. et PromTep, S. (2015). Drivers and barriers of the consumer propensity to buy footwear products online. Dans 2015 Global Fashion Management Conference, Florence, Juin.
  • Arcand, M., PromTep, S. et Pauzé, D. (2015). Hedonic Motivations On The Omnichannel Experience In The Fashion Retailing Industry. Dans 22th International Conference on Recent Advances in Retailing and Services Science, European Institute of Retailing and Service Studies (EIRASS), Montréal, Canada, juin.
  • Ertz, M., Durif, F. et Arcand, M. (2015). Objective: Winning or Learning? A Study of Marketing Simulation Games. Dans 2015 AMA Summer Marketing Educators' Conference, Chicago, août.
  • Ertz, M., Durif, F. et Arcand, M. (2015). Proposition d’un cadre conceptuel holistique de la seconde vie des objets : antécédents, pratiques et impacts. Dans 31e Congrès de l’Association Française de Marketing (AFM), Marrakesh, Maroc, mai.
  • Toufaily, E., Arcand, M., Legault, J. et Ricard, L. (2014). Developing customer loyalty in the online tourism industry. Dans 8th American Marketing International Service Research Conference, Thessaloniki (Grèce), juin.
  • Ertz, M., Durif, F. et Arcand, M. (2014). Proposed scale to measure motivations for selling second-hand products online [Résumé]. Dans E. Bigné (dir.). EMAC 2014, European Marketing Academy : 43rd Annual Conference, Paradigm Shifts & Interactions, Valencia, June 3-6. Conference Proceedings, (p. 218). EMAC (European Marketing Academy). Récupéré de http://emac2014.emac-online.org/adeit.estaticos.econgres.es/2014EMAC/guia2014.pdf.
  • Arcand, M. et Pauzé, D. (2014). Variables differentiating mobile buyers from non-buyers: a large scale study. Dans D. Grewal, A.L. Roggeveen et J. Nordfält (dir.). 2014 Shopper Marketing & Pricing Conference Proceedings, May 8-10, 2014 at the Stockholm School of Economics, (p. 49-51). Récupéré de https://bib.irb.hr/datoteka/771773.2014-Shopper-Marketing-and-Pricing-Conference-Proceedings.pdf.
    Notes: Sponsored by The Center for Retailing at the Stockholm School of Economics, AMA Retailing & Pricing SIG, and the Babson Retail Supply Chain Institute
  • Arcand, M. et Deluca, A. (2013). Comment augmenter la satisfaction et la fidélité des consommateurs en ligne : le cas de la mode éthique. Dans 41st Conference of the Administrative Science Association of Canada (ASAC), Calgary, Canada.
  • Arcand, M. et Ben Slimane, B. (2013). Facebook's privacy protection practices and our perceived control of privacy: do we care? [Résumé]. Dans E. Karaosmanoğlu et B. Elmadağ Baş (dir.). 42nd Annual Conference. Lost in Translation: marketing in an interconnected world, Istanbul / June 4-7, 2013. Conference Proceedings, (p. 193-194). EMAC (European Marketing Academy). Récupéré de http://www.emac-online.org/userfiles/file/Emac_2013_Proceedings.pdf.
  • Arcand, M., Graf, R., Giroux, M. et Lihra, T. (2012). The influence of gender on store perceptions and the shopping experience: the case of the furniture industry. Dans 19th International Conference on Recent Advances in Retailing and Services Science, European Institute of Retailing and Service Studies (EIRASS), Vienne, Autriche.
  • Arcand, M. et Nantel, J. (2011). Adapting online retailing context to the information processing style of men and women: An exploratory study comparing two models. Dans 18th International Conference on Recent Advances in Retailing and Services Science, European Institute of Retailing and Service Studies (EIRASS), San Diego, CA.
  • Arcand, M. et Beaudoin, M. (2011). Montreal city of fashion: comparison of the perceptions, the visions and the expectations of the fashion designers with those of the local consumers. Dans 3rd Global Conference on Fashion, Oxford, UK.
  • Arcand, M. et Prom-Tep, S. (2011). Website sociability and flexibility in relation to customer online satisfaction: A research framework. Dans Direct/Interactive Marketing Research Summit, Boston, MA.
  • Arcand, M. et Nantel, J. (2010). Hommes et femmes à la recherche d'informations sur Internet: les stratégies se déclinent-elles en rose et en bleu? Dans Colloque « Une odyssée de l'espace virtuel ou la recherche sur les internautes et leurs avatars dans les métavers » Congrès de l'ACFAS.
  • Arcand, M., Rajaobelina, L. et Bergeron, J. (2010). Impact de l'empathie et de la similarité sur la relation de service avec un conseiller financier : Tout dépend du sexe du client. Dans 26e Colloque de l'Association Française de Marketing (AFM), Le Mans, France, 6 et 7 mai.
    Notes: Avec comité de lecture
  • Arcand, M., Nantel, J. et Sénécal, S. (2010). The effects of sex and internet usage on search patterns and task performance on the internet: an exploratory study using an information processing perspective. Dans Actes du congrès sur le E-commerce, Association Internationale pour le Développement des Systèmes d'Information (IADIS), Fribourg, Allemagne.
  • Arcand, M., Nantel, J., Arles-Dufour, M. et Vincent, A. (2007). Reading a website's privacy statement: A double-edged sword. Dans ACR Special Pre-Conference on Online Consumer Behavior, Memphis (TN).
    Notes: organisée par Donna Hoffman et Eric Johnson.
  • Ertz, M., Durif, F. et Arcand, M. On the Influence of Impacts on Motivations in Product Second Life Practices: Theory and Evidence. Dans 2015 AMA Summer Marketing Educators' Conference, Chicago, août.
Autres publications