Ling Jiang

Ling Jiang

Professeure
Photo de Ling Jiang
Unité : Département de marketing
Courriel : jiang.ling@uqam.ca
Téléphone : (514) 987-3000 poste 2049
Local : DS-2819
Langues : Français, Anglais, Chinois
Informations générales

Cheminement académique

Université de Victoria, BC, Canada
- Post-doctorat en Sciences de Gestion, Marketing

Université d'Aix-Marseille, France
- Doctorat en Sciences de Gestion, Marketing

Université d'Aix-Marseille, France
- Master en Sciences de Gestion, Marketing

Kedge Business School, France
- Master en Sciences de Gestion, Management des Médias et Divertissement

Université des Etudes Internationales du Sichuan, Chine
- Bachelor en Langue Etrangère Appliquée en Français

Enseignement
Communications
  • Jiang, L., Shan, J. et Cui Peng, A. (2024). "Strategic CRM in Luxury Brands: Balancing Global and Local Causes for Enhanced Perception", AMA Summer Academic Conference, Boston, 12-18, Août. 2024.
  • Jiang, L., (2024). "Exploring Millennial's Buying Motives for Second-Hand Luxury in the Digital Marketplace During the Pandemic", AMA Winter Academic Conference, St. Pete's Beach, Florida, 23-25, Févr. 2024.
  • Jiang, L., Veg-Sala, N., Mani, Z., et Mollet, M. (2023). "Exploring millennials value perception of second-hand luxury in the post-pandemic world", International Marketing Trends Conferences, Paris, France, 19-21 Jan. 2023
  • Jiang, L. et Shan, J. (2022). "Cause-related marketing in luxury brands: Does the global vs. local scope matter?", 2022 American Marketing Association Global Marketing SIG Conference, Creete, Greece, Mai 31-Juin 2
  • Jiang, L., Gao, H. et Shi, L.H. (2021). "A Whisper, Not a Shout: The Inconspicuous Luxury Buying Intention", 2021 MONACO SYMPOSIUM ON LUXURY
  • Jiang, L. et Shan, J. (2021)."Not All the Face-Conscious Consumers Love Counterfeit Luxury Products: The Mediating Role of Risk of Embarrassment", 2021 MONACO SYMPOSIUM ON LUXURY
  • Shi, L.H., Cui Peng, A. et Jiang, L. (2019). "Counterfeiting luxury consumption and perceived regret: the role of social identity". 2019 China Marketing International Conference, Guangzhou, China, July 2019
  • Jiang, L. et Shan, J. (2019). "Every coin has two sides: The negative effects of brand social power, the dual character of face, and counterfeit luxury consumption". 2019 Academy of Marketing Science Annual Conference, Vancouver, BC, Canada, mai 2019.
  • Jiang, L., Gao, H. et Shi, L.H. (2018).«Conspicuous and Inconspicuous Luxury Products: How Do Consumers Choose?». 2018 AMA Summer Academic Conference, Boston, USA, août 2018.
  • Shi, L.H., Cui Peng, A. et Jiang, L. (2018).«A cross-cultural study on counterfeit luxury consumption: Does acculturation play a role? ». 2018 AMA Global Marketing SIG Conference, Santorin, Grèce, mai 2018.
  • Jiang, L., Gao, H. et Shi, L.H. (2017). «Power distance belief, social-function attitude and luxury consumption». 26th Annual CIMaR Conference Consortium for International Marketing, Florence, Italie, juin 2017.
  • Jiang, L. et Shan, J. (2016). «The pursuit of luxury copycat: How consumer choose between counterfeit and Shanzhai? ». China Marketing International Conference, Qingdao, Chine, juillet 2016.
  • Jiang, L. et Shan, J. (2015). «To pay or not to pay: an investigation of consumers' willing to pay for genuine brands versus triple A counterfeits in China». 2015 Summer Marketing Educators' Conference (Summer AMA), Chicago, USA, août 2015.
  • Huaman Ramirez, R. et Jiang, L. (2015). « La construction de la satiété : le rôle de la difficulté de rappel des consommations passées». 31th International Congress of the French Association of Marketing (AFM), Marrakech, Maroc, mai 2015.
  • Shan, J. et Jiang, L. (2013).«How technology strategies influence the firm performance in China? A quantitative study». 2013 AMA Winter Marketing Educators' Conference (Winter AMA), Las Vegas, USA, février 2013.
  • Jiang, L. et Cova, V. (2013). «Inside Asia's love affair with counterfeit - a framework of counterfeit luxury consumption value in China». International Marketing Trends Conference, Paris, France, janvier 2013.
  • Jiang, L. et Cova, V. (2012). «Investigation into Chinese consumers' interpersonal and personal aspects of counterfeit luxury branded products consumption». 28th International Congress of the French Association of Marketing (AFM), Brest, France, mai 2012.
  • Jiang, L. et Cova, V. (2012). «Passion for the status goods - Explore the perception and social orientation of Chinese consumer towards counterfeit luxury-brand consumption». The 2011 Annual Conference of China Marketing Science (JMS), Guangzhou, Chine, août 2011.
  • Jiang, L. et Cova, V. (2011). «L'usage du type de contrefaçon en Chine - Le cas de produit de luxe », 1stInternational Conference « Luxury and Counterfeit :Issues, challenges and prospects», Genève, Suisse, juin 2011.
Participation à l’édition d’une revue
  • Journal of Business Research, Ad hoc Reviewer
  • Journal of Brand Management, Ad hoc Reviewer
  • Journal of Consumer Behaviour, Ad hoc Reviewer
  • Journal of Product & Brand Management, Ad hoc Reviewer
  • Journal of International Marketing, Ad hoc Reviewer
Distinctions
  • 2024, CRSH, Subventions de développement Savoir, Chercheuse indépendante, "Promouvoir la durabilité : Analyse de l'effet des influenceurs sur la consommation responsable de la mode chez la génération Z"
  • 2020, FRQSC, Soutien à la recherche pour la relève professorale, Chercheuse indépendante, "L'effet du soi sur la consommation de luxe : une distinction entre le luxe ostentatoire et non- ostentatoire, seconde-main et contrefait" (2021-NP-281517)
  • 2019, ESG Projet « Mobilité internationale », Chercheuse indépendante, "Every coins has two sides : The dual character of face and counterfeit luxury consumption"
  • 2018, PAFARC (ESG UQAM), Chercheuse indépendante, "Les Valeurs Perçues et La Consommation de Luxe et de Contrefaçon"
  • 2017, CRSH Savoir, Chercheuse Post-doctorale Parrainée, "La consommation de Luxe par des Consommateurs Biculturels"
  • 2014-2016, Fondation pour la Recherche Scientifique aux Chercheurs Revenus de l'Étranger, Ministère de l'Éducation Nationale de la Chine, Chercheuse indépendante, "La Consommation de Luxe en Chine"
  • 2010- 2013, Contrat Doctoral, le Ministère Français de l'Education, Chercheuse indépendante, "La Consommation de la Marque de Luxe et de Contrefaçon"

Directions de thèses et mémoires

Mémoires
Essais
  • Bouguessa, Salah Eddine. (2024). Analyse de l'impact des influenceurs sur l'intention d'achat des consommateurs dans l'industrie de la mode. (Essai). Université du Québec à Montréal.

Publications

Articles scientifiques
  • Jiang, L., Cui, A.P. et Shan, J. (2023). The risk of embarrassment in buying luxury counterfeits: do face-conscious consumers care? European Journal of Marketing, 57(8), 1996–2020. http://dx.doi.org/10.1108/EJM-11-2021-0891.
  • Shan, J., Jiang, L., Cui, A. P., Wang, Y. et Ivzhenko, Y. (2022). How and when actual‐ideal self‐discrepancy leads to counterfeit luxury purchase intention: a moderated mediation model. International Journal of Consumer Studies, 46(3), 818–830. http://dx.doi.org/10.1111/ijcs.12730.
  • Jiang, L., Cui, A.P. et Shan, J. (2022). Quiet versus loud luxury: the influence of overt and covert narcissism on young Chinese and US luxury consumers' preferences? International Marketing Review, 39(2), 309–334. http://dx.doi.org/10.1108/IMR-02-2021-0093.
  • Shan, J., Jiang, L. et Cui Peng, A. (2021). A double-edged sword: How the dual characteristics of face motivate and prevent counterfeit luxury consumption. Journal of Business Research, 134, 59–69. http://dx.doi.org/10.1016/j.jbusres.2021.05.032.
  • Jiang, L., Gao, H. et Shi, L.H. (2021). The effect of power distance beliefs on the inconspicuous versus conspicuous consumption of luxury accessories in China and the USA. Journal of Marketing Management. http://dx.doi.org/10.1080/0267257X.2021.1913214.
  • Jiang, L. et Shan, J. (2018). Heterogeneity of luxury value perception: a generational comparison in China. International Marketing Review, 35(3), 458–474. http://dx.doi.org/10.1108/IMR-12-2015-0271.
  • Jiang, L. et Shan, J. (2017). Genuine brands or high quality counterfeits: An investigation of luxury consumption in China. Canadian Journal of Administrative Sciences/Revue canadienne des sciences de l'administration, 35(2), 183–197. http://dx.doi.org/10.1002/cjas.1416.
  • Jiang, L. et Shan, J. (2016). Counterfeits or Shanzhai? Role of face and brand consciousness in luxury copycat consumption. Psychological Reports, 119(1), 181–199. http://dx.doi.org/10.1177/0033294116659316.
  • Shan, J., Jiang, L. et Wei, W. (2016). Who is the real fan for luxury? Generational differences in China. Social Behavior and Personality, 44(6), 953–964. http://dx.doi.org/10.2224/sbp.2016.44.6.953.
  • Jiang, L. (2014). Call for Copy – The culture of counterfeit in China. Journal of Chinese Economics, 2(2), 73–78.
  • Jiang, L. et Cova, V. (2012). Love for luxury, preference for counterfeits – a qualitative study in counterfeit luxury consumption in China. International Journal of Marketing Studies, 4(6), 1–9. http://dx.doi.org/10.5539/ijms.v4n6p1.
Chapitres de livre
  • Jiang, L., Hui Shi, L. et Shen, Y. (2023). La tendance vers un luxe plus discret dans un monde post-pandémique. Dans V. Cova (dir.). Sarabande des hot topics en Marketing (p. 91–104). Presses universitaires de Provence.