Ling Jiang

Ling Jiang

Professeure
Photo de Ling Jiang
Courriel : jiang.ling@uqam.ca
Téléphone : (514) 987-3000 poste 2049
Local : DS-2819
Langues : Français, Anglais, Chinois
Informations générales

Cheminement académique

Université de Victoria, BC, Canada
- Post-doctorat en Sciences de Gestion, Marketing

Université d'Aix-Marseille, France
- Doctorat en Sciences de Gestion, Marketing

Université d'Aix-Marseille, France
- Master en Sciences de Gestion, Marketing

Kedge Business School, France
- Master en Sciences de Gestion, Management des Médias et Divertissement

Université des Etudes Internationales du Sichuan, Chine
- Bachelor en Langue Etrangère Appliquée en Français

Enseignement
Communications
  • "Counterfeiting luxury consumption and perceived regret: the role of social identity". 2019 China Marketing International Conference, Guangzhou, China, July 2019
  • "Every coin has two sides: The negative effects of brand social power, the dual character of face, and counterfeit luxury consumption". 2019 Academy of Marketing Science Annual Conference, Vancouver, BC, Canada, mai 2019.
  • «An inconspicuous brand consumption experiment». 2018 AMA Summer Academic Conference, Boston, USA, août 2018.
  • «A cross-cultural study on counterfeit luxury consumption: dose acculturation play a role? ». 2018 AMA Global Marketing SIG Conference, Santorin, Grèce, mai 2018.
  • «Power distance belief, social-function attitude and luxury consumption». 26th Annual CIMaR Conference Consortium for International Marketing, Florence, Italie, juin 2017.
  • «The pursuit of luxury copycat: How consumer choose between counterfeit and Shanzhai? ». China Marketing International Conference, Qingdao, Chine, juillet 2016.
  • «To pay or not to pay: an investigation of consumers' willing to pay for genuine brands versus triple A counterfeits in China». 2015 Summer Marketing Educators' Conference (Summer AMA), Chicago, USA, août 2015.
  • « La construction de la satiété : le rôle de la difficulté de rappel des consommations passées». 31th International Congress of the French Association of Marketing (AFM), Marrakech, Maroc, mai 2015.
  • «How technology strategies influence the firm performance in China? A quantitative study». 2013 AMA Winter Marketing Educators' Conference (Winter AMA), Las Vegas, USA, février 2013.
  • «Inside Asia's love affair with counterfeit - a framework of counterfeit luxury consumption value in China». International Marketing Trends Conference, Paris, France, janvier 2013.
  • «Investigation into Chinese consumers' interpersonal and personal aspects of counterfeit luxury branded products consumption». 28th International Congress of the French Association of Marketing (AFM), Brest, France, mai 2012.
  • «Passion for the status goods - Explore the perception and social orientation of Chinese consumer towards counterfeit luxury-brand consumption». The 2011 Annual Conference of China Marketing Science (JMS), Guangzhou, Chine, août 2011.
  • «L'usage du type de contrefaçon en Chine - Le cas de produit de luxe », 1stInternational Conference « Luxury and Counterfeit :Issues, challenges and prospects», Genève, Suisse, juin 2011.
Distinctions
  • 2019, ESG Projet « Mobilité internationale », Chercheuse indépendante, "Every coins has two sides : The dual character of face and counterfeit luxury consumption"
  • 2018, PAFARC (ESG UQAM), Chercheuse indépendante, Les Valeurs Perçues et La Consommation de Luxe et de Contrefaçon
  • 2017, CRSH Savoir, Chercheuse Post-doctorale Parrainée, La consommation de Luxe par des Consommateurs Biculturels
  • 2014-2016, Fondation pour la Recherche Scientifique aux Chercheurs Revenus de l'Étranger, Ministère de l'Éducation Nationale de la Chine, Chercheuse indépendante, La Consommation de Luxe en Chine
  • 2010- 2013, Contrat Doctoral, le Ministère Français de l'Education, Chercheuse indépendante, La Consommation de la Marque de Luxe et de Contrefaçon
Services à la collectivité

Membre de l'Association Américaine du Marketing (AMA)
Membre de l'Académie des Sciences du Marketing (AMS)

Ad-hoc reviewer, Journal of Product & Brand Management
Ad-hoc reviewer, Journal of International Marketing

Publications

Articles scientifiques
  • Jiang, L. et Shan, J. (2018). Heterogeneity of luxury value perception: a generational comparison in China. International Marketing Review, 35(3), 458–474. http://dx.doi.org/10.1108/IMR-12-2015-0271.
  • Jiang, L. et Shan, J. (2017). Genuine brands or high quality counterfeits: An investigation of luxury consumption in China. Canadian Journal of Administrative Sciences/Revue canadienne des sciences de l'administration, 35(2), 183–197. http://dx.doi.org/10.1002/cjas.1416.
  • Jiang, L. et Shan, J. (2016). Counterfeits or Shanzhai? Role of face and brand consciousness in luxury copycat consumption. Psychological Reports, 119(1), 181–199. http://dx.doi.org/10.1177/0033294116659316.
  • Shan, J., Jiang, L. et Wei, W. (2016). Who is the real fan for luxury? Generational differences in China. Social Behavior and Personality, 44(6), 953–964. http://dx.doi.org/10.2224/sbp.2016.44.6.953.
  • Jiang, L. (2014). Call for Copy – The culture of counterfeit in China. Journal of Chinese Economics, 2(2), 73–78.
  • Jiang, L. et Cova, V. (2012). Love for luxury, preference for counterfeits – a qualitative study in counterfeit luxury consumption in China. International Journal of Marketing Studies, 4(6), 1–9. http://dx.doi.org/10.5539/ijms.v4n6p1.