Amélie Guèvremont

Amélie Guèvremont

Professeure
Photo de Amélie Guèvremont
Téléphone : (514) 987-3000 poste 1715
Local : DS-2829
Langues : Français, Anglais
Enseignement
Communications
  • « Brand Hypocrisy from a Consumer Perspective: Scale Development and Validation ». Association for Consumer Research Conference, San Diego, 2017.
  • « Brand authenticity revisited: The case of Three Times a Day ». Association for Consumer Research Conference, San Diego, 2017.
  • « Consumer Reactions to a Scandal: The Role of Brand Authenticity ». Association for Consumer Research Conference, New Orleans, 2015.
  • « Brand Authenticity: an Integrative Framework ». AMA Winter Marketing Educator's Conference, Las Vegas, 2013.
  • « Does Sound Symbolism Shape Brand Personality Perceptions? ». Society for Consumer Psychology Conference, Las Vegas, 2012.
  • « What is Brand Authenticity: Exploration of the Concept ». Association for Consumer Research Conference, Vancouver, 2012.
  • « When Brands Flatter, Personality Matters ». Society for Consumer Psychology Conference, Las Vegas, 2012.
  • « Is That Brand Flattering or Manipulating Me? The Impact of Flattery From a Brand Personality Perspective ». Congrès de l'Association des Sciences Administratives du Canada, Montréal, 2011.
  • « Does Sound Symbolism Shape Brand Personality Perceptions? ». Thought Leaders in Brand Management Conference, Lugano, 2011.